For some reason I suddenly remembered _why today. I think someone made a reference about Ruby in a meeting. I looked him up and found they made a little documentary about him.
If you've never heard of _why (aka why the luck stiff) he was an artist whose medium was the Ruby programming language. He was an A-List celebrity in the Ruby world in the early 2000's. I don't want to spoil it for you but he is definitely an interesting character.
https://www.youtube.com/watch?v=64anPPVUw5U
